Wednesday, March 3, 2010

11880 Bilinmeyen Numaralar Servisi DEGIL



118 80

Son günlerde TV'lerde bir reklam dönüyor, belki siz de izlemişsinizdir...
Reklamdaki adam kadına soruyor:

"118'in yeni numarası neydi Birsen?"

Birsen de cevap veriyor adama... Hem de kelimelerin üstüne basa basa...
"80(Seksen), 118(yüz on sekiz) 80(seksen)"... Siz ne anladınız?
Allahaşkına söyleyin, siz ne anladınız bu reklamdan?

Vallahi ben ve evde benim gibi düşünen aile bireylerim, "Heee, demek ki
Telekom'un Bilinmeyen Servis numarası 11811'di ya... O numara
değişmiş, artık 11880 olmuş..." diye anladık...

Ama işin aslı öyle değilmiş...
O yüzden batsın sizin "80(Seksen)"iniz de,
"118(Yüz on sekiz) 80(seksen) " reklamınız da... Biz nerden bilelim
kardeşim o sihirli cümlelerinizin bizi yanıltacağını...


Neyse imdadımıza internet denilen "derya deniz, girmeyen keriz"
yetişiverdi acilen...Böylelikle bir gerçeği daha öğreniverdik...
Ütülmekten son anda kendimizi kurtardık... İşin aslı şuymuş...

Meğerse Türk Telekom'un tek başına verdiği 11811 hizmeti, Bilgi
Teknolojileri ve İletişim Kurumu tarafından rekabete açılmış ve
Rehberlik Hizmeti İşletmecileri adı altında 27.08.2007 tarihinden bu yana
yaklaşık 8 firmaya yetki verilmiş...

Kısaca bu 8 firma, 118 Bilinmeyen Servis hizmeti vermeye başlamış...

Gerekli altyapı ve veriler toplanıp bu şirketlere aktarılıyor, onlar da
kendilerini arayan müşterilere ücreti karşılığında bu hizmeti
veriyorlarmış...

11880'in de reklamı böyle bir reklammış... Sahibi ise BN Elektronik
Haberleşme ve Telekomünikasyon Hiz. Tic. A.Ş. imiş...

İnternetteki fısıltı gazetelerine göre de bu şirket Yunanlılarınmış...

Bu konuda araştırma yapmak isteyenler için bu firmaların listesinin
bulunduğu internet adresini vereyim... Siz de bir inceleyin bakalım...

http://www.tk.gov.tr/doc/lisans/rehberlikhizmeti_isletmecileri_giris.htm

Şimdi o reklama benim gibi ilk anda kanan, onu Türk Telekom'un
numarasının değiştiğini zannedip de arayan benim saf
ve temiz amcalarımın, teyzelerimin, ablalarımın, ve bilcümle
akrabalarımın ve ülkemin insanlarının verdiği paralara ne olacak? Ya yüklü
yüklü telefon faturaları gelmeye başlarsa...

Çünkü sözkonusu reklamı izleyen herhangi bir insan bu konuda hiçbir
bilgiye sahip değilse, "Bilinmeyen Servis" numarasının sadece 118 80
olduğunu ve sadece bu numaradan aranıp öğrenebileceğini zannediyor...

Böyle şey olur mu?.. Bu reklamı ve reklam metnini hazırlayanlar sanki bu
numara Türk Telekom'a ait bir numaraymışçasına tüketiciyi yanıltan böyle
bir cümleyi neden kullandılar?

Türk Telekom bu reklamı görmedi mi? Neden o da çıkıp böyle bir reklam
hazırlamadı ve tüketiciyi bu konuda uyarmadı?

Tüketiciyi bu tür yanıltıcı reklamlardan koruyacak olan Reklam Kurumu,
Reklam ve Rekabet Kurulu, Tüketici Dernekleri, Bilgi Teknolojileri ve
İletişim Kurumu uyuyor mu?.. Bu reklamı incelemeleri ve gerekli
uyarıyı yapmaları gerekmez miydi?

Evet bu yazıyı bu satıra kadar okuyan siz okuyuculara...

Artık bundan böyle 8 tane Bilinmeyen Servis hizmeti veren şirketimiz
var... Artık karar sizin, ister bu şirketleri ararsınız, ister
aramazsınız... O sizin insiyatifinize kalmış...

Gerçi ben çok nadir de olsa 118 11 servisini kullanıyorum... Onu da
internetten kullanıyorum...

Benim artık daha fazla yabancı şirketlere verecek ne param var, ne de
pulum...

Bu şirketlere de sesleniyorum buradan...

Bakın!.. Benim ev ve cep telefon numaralarım rehberlerde görünmesin diye
hem Türk Telekom'da hem de hizmetini aldığım cep telefonu
şirketinde müracaatım vardı... Şayet siz 8 şirketten her hangi biriniz
benim bu telefon numaralarımı bir şekilde temin etmişseniz ve bunları bir
başkasına benim isteğim ve iradem dışı verirsiniz hakkınızda dava açarım
haberiniz olsun...

Ey siz okurlar, siz de bu konulardan haberdar olun, çevrenize bu haberi
yayın...

Her gün kaset kaset özel konuşmalar nasıl ortaya çıkıyor, milletin
telefonlarını nasıl dinliyorlar diye merak ediyordum... Özel telefon
şirketleri bu şekilde çoğalmaya devam ederse, ne özel mahremiyet
kalacak (zaten kalmadı), ne de telefonlarda doğru dürüst konuşmak...

37 comments:

kocayurek said...

Sayın Reyhan selamlar,

Ben Ertan Yurderi. Emekli gazeteciyim...

Benim bu yazımı paylaşmışsınız...

Öncelikle yazımı paylaştığınız için size teşekkür ederim...
Sanırım yazım tam elinize ulaşmamış, çok eksiklikler var...

Benim yazımın orijinal hali; http://ertanyurderi.blogspot.com/2010/02/bilinmeyen-servis-118-kafam-karstrd.html linkindedir...

Ayrıca bu yazimi gerek twitter, facebook ve diger sosyal bloglar, gerekse onlarca Forum ve internet haber siteleri araciligiyla tum kamuoyuna duyurmustum...

Dun (03.03.2010) Telekom ulusal basin ajanslari araciligiyla bir yazi gecti haber merkezlerine ve "Turk Telekom olarak 11811 disindan baska herhangi bir numaradan bilinmeyen numaralar hizmeti verilmiyor" diye aciklamada bulundu...

Iste bu yazimin hikayesini ve Telekom'un ajanslara gectigi yazisini http://bit.ly/bTjqUA linkinden okuyabilir, yorumlayabilirsiniz...

Ertan Yurderi
Emekli gazeteci
yurderi@gmail.com

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